Learn how to pitch to the biggest sites in your niche and land a guest post that will help you grow your email list at hyper speed.
“Holy. Mother. Of. All. That. Is. Pure.”
I sit in shock and stare at my screen, which displays a huge spike in email subscribers.
I refresh the page, just to make sure my eyes aren’t deceiving me. Yep, still there.
Then it comes to me – my guest post was published yesterday.
This was how I discovered the power of guest posting.
Why guest posting rocks
Guest posting is an absolutely incredible tool for gaining exposure for your brand, and is an efficient way to grow your email list at hyper speed.
It works for a number of reasons:
1.It builds social proof.
Publishing a value-packed guest post on an authority site in your niche can easily demonstrate your expertise and position you as a thought leader in your field.
2. It builds your audience.
If you post to sites where you know your ideal customer is hanging out, including a link to sign up to your email list in your bio (and mentioning any freebies they’ll get) is a great way to make your host’s audience your audience, too.
3. Most importantly, it provides value.
If your content is high quality, you’re providing free value to your host’s audience. And it’s also a great way to build and maintain relationships with folks in the same industry.
Create awesome guest post pitches
To make this strategy work, you’ll first need to know how a craft an awesome pitch.
Popular blogs and sites receive tons of guest posting requests. The bigger the site, the more they receive.
As you can imagine, some they receive will be sucky, some will be okay, and some will be straight-up amazing.
We’re aiming for the straight-up amazing category here.
Start with the basics
The basics of what you’ll need before even considering pitching are:
- An ideal customer, client, or reader
- A relevant site to pitch to, whose blog you’ve actually read
- An original idea for an article (or at least a topic)
- An understanding that their priority will be to publish content that’s valuable to their audience – not help you out
The aim of an effective pitch is to make it easy for them to say yes to you.
Make their life easy.
This works since most of us are all about an easy life. Especially when it comes to business 👩💻
Now you’re ready to craft the perfect guest post pitch.
1. Make it relevant
First off: read the damn submission guidelines.
Most blogs and sites will tell you exactly what they’re looking for in guest posts, and whether or not they’re accepting submissions at the moment.
You usually can find these by Googling, “[site name] guest post”.
To keep your pitch relevant, include:
- The name of the site you’re pitching to (e.g. MindBodyGreen Team)
- An example of a recent article of theirs you love, and why
- Why you’d be a great fit for their site, and how you can help their audience
2. Make it brief
When it comes to pitching, brevity is your friend.
However, don’t confuse being brief with being impersonal.
Nobody likes to receive pitches that have clearly been copied and pasted, and sent out to a bunch of other sites. 🙅♀️
To keep your pitch brief, include:
- 1-3 sentences about you, your work, and your niche
- A list of names of other sites you’ve been published by (if you have), and a link to a couple of examples
- Clear language, direct and to the point
3. Make it simple
Remember, aim to make the reader’s life as easy as possible.
Don’t make it a huge task for them to find out more about you; include your site, samples, and social links in your pitch, and include your proposed content (either in full or an outline).
Make sure you also use spacing, bold, and hyperlinks to ensure your pitch is super scannable.
To keep your pitch simple, include:
- Your bio, including a link to join your email list (check the submission guidelines for length)
- A link to your site and/or other social platforms
- Your content idea (or the full article if the submission guidelines request it)
Relevant + brief + simple = the anatomy of a perfect guest posting pitch (a busy site manager’s dream)!
Want more? Download your free guest post pitching template “swipe file” from the Blissfully Blogging resource library.